Project

  Analysis of Existing Products The first example is from Sunderland Vibe and they present Sunderland in a positive light. They put a rainbow, meaning that the city is enjoyable to explore and its a happy place and the print advert includes the famous lighthouse in Seaburn and new constructed bridge called 'Northern Spire Bridge', by including these images can also mean that Sunderland has much more to offer that could attract potential audience to the city. The colour also helps as it could indicate that Sunderland as a city is joyful and positive place and I think the seagulls shown in the print advert helps this print advert even further as it could signify that Sunderland is peaceful. As for the layouts, the logo is perfectly placed on the left side of the poster so the audience can know who the poster is made for and the headline 'Love will get us through' is placed in the middle of the Northern Spire Bridge, the headline could indicate that the audience will fall ...