Project

  Audience Research Idea: My idea is for creating a print advert for Sunderland Culture. The plan is I'll include the places that Sunderland Culture shows on their website such as, National Glass Centre, Sunderland Museum & Winter Gardens and Northern Gallery for Contemporary Art. In the middle, the main title will be 'Visit Sunderland!' in order to attract audience to visit and the Sunderland Culture logo will be in the top of the text. This will appeal to my audience because there will be people who are curious to visit the whole City of Sunderland and learn the Northern Eastern culture as well.  I want my audience to relate to one another about Sunderland and tell one another about the lifestyle living in Sunderland for example is life in Sunderland great, and is Sunderland a city that would he or she recommend? I will make a total of three print adverts about the city of Sunderland and each of them will have different images of famous or well known sites in Sunderla...

  Print Advert Research What is a print advert: A print advert is another way of advertising that uses printed media such as magazines and newspapers in order to reach their target audience, business customers and prospects. Print advert can also be used in a digital way such as banner ads, mobile adverting and social media advertising to reach the same target audience but in the faster way because a digital print advert is shared throughout social media and will gain potential audience and also it is more modern in today's time to advertise print adverts digitally. Characteristics 1) Headline One of the key elements of a print advert is the headline. The title has to be short and exciting for the audience because if the headline is dull and weak, the customer or audience will not have any interest what so ever while a strong and exciting headline, the customer or audience will instantly be interested of the product. The headline is essentially the most important part of the print ...

  Analysis of Existing Products The first example is from Sunderland Vibe and they present Sunderland in a positive light. They put a rainbow, meaning that the city is enjoyable to explore and its a happy place and the print advert includes the famous lighthouse in Seaburn and new constructed bridge called 'Northern Spire Bridge', by including these images can also mean that Sunderland has much more to offer that could attract potential audience to the city. The colour also helps as it could indicate that Sunderland as a city is joyful and positive place and I think the seagulls shown in the print advert helps this print advert even further as it could signify that Sunderland is peaceful. As for the layouts, the logo is perfectly placed on the left side of the poster so the audience can know who the poster is made for and the headline 'Love will get us through' is placed in the middle of the Northern Spire Bridge, the headline could indicate that the audience will fall ...

Location Scouting 1) Sunderland City Centre:  My first potential location is the Sunderland City Centre. The reason why this location is one of the potential locations is because it is simply one of the most popular and well known places in Sunderland, there is a tone of space to film or using it as background for a print advert. The only problem that I might have with this location is people will probably not appreciate me taking pictures or film without their permission so I will probably have to reconsider of me filming the city centre while some people might not appreciate of me taking a photo of the city centre.   2) Wearmouth Bridge: Another potential candidate to be the background of my print advert is the Wearmouth Bridge because it is probably the most photographed places in Sunderland due to its surroundings, the bridge especially looks really beautiful at night when the lights of lamp posts in both top and bottom of the bridge and nearby apartment makes the bridge m...

  Sunderland Culture Pitch Client: Sunderland Culture is a organisation to improve the City of Sunderland and changing people’s perspectives about Sunderland. They are holding a exhibition in the glass centre and it will be called 'Who am I?' The exhibition will also be held in Sunderland Museum and Winter Gardens in  Mowbray Park. I've been asked to explore around and develop ideas for my own media work relating to 'Rational Identity' which explores the question 'Who am I?' My Idea: My idea is for creating a print advert for Sunderland Culture. The plan is I'll include the places that Sunderland Culture shows on their website such as, National Glass Centre, Sunderland Museum & Winter Gardens and Northern Gallery for Contemporary Art. In the middle, the main title will be 'Visit Sunderland!' in order to attract audience to visit and the Sunderland Culture logo will be in the top of the text. This will appeal to my audience because there will ...

Interpretation of the Brief Client: Sunderland Culture is a organisation to improve the City of Sunderland through culture. They are holding a exhibition in the glass centre and it will be called 'Who am I?' The exhibition will also be held in Sunderland Museum and Winter Gardens in Mowbray Park. I've been asked to explore around and develop ideas for my own media work relating to 'Rational Identity' which explores the question 'Who am I?' Sunderland Culture was founded on April 2016 as partnership set up by Sunderland City Council, the University of Sunderland and the business-led Sunderland MAC (Music, Arts and Culture). Its aim is to manage cultural venues across Sunderland and develop city-wide cultural projects. Sunderland Culture operates on Sunderland Museum, Winter Gardens in Mowbray Park, National Glass Centre, Northern Gallery and many more. They operate in these areas is because they are the most iconic places in Sunderland and this will attract m...