Audience Research

 Audience Research

Idea:

My idea is for creating a print advert for Sunderland Culture. The plan is I'll include the places that Sunderland Culture shows on their website such as, National Glass Centre, Sunderland Museum & Winter Gardens and Northern Gallery for Contemporary Art. In the middle, the main title will be 'Visit Sunderland!' in order to attract audience to visit and the Sunderland Culture logo will be in the top of the text. This will appeal to my audience because there will be people who are curious to visit the whole City of Sunderland and learn the Northern Eastern culture as well. 

I want my audience to relate to one another about Sunderland and tell one another about the lifestyle living in Sunderland for example is life in Sunderland great, and is Sunderland a city that would he or she recommend? I will make a total of three print adverts about the city of Sunderland and each of them will have different images of famous or well known sites in Sunderland, the aim is to show visitors how Sunderland does have interesting places to look forward to and possibly change people's opinions about Sunderland as a city.

Audience Research:

I made a form about life in Sunderland as I want to hear my audience's opinions about Sunderland as this will help me to understand of what their perspectives about the city and also to know them a bit better by reading their responses and opinions. The positives that my audience said about Sunderland were 'the shops are decent' probably due to the fact that Bridges is the most popular place to go to shopping and the shops inside of Bridges are decent as well. The other question that I want to know from the audience is if they think living in the North East is really comfortable, one had a sort of mixed response saying that it only depends on what kind of people that you live in but some parts of Sunderland are decent. The final answer that I purposed into my form is if they would recommend to anyone to live in Sunderland and majority said yes, probably due to the fact that it is cheaper living in the North East as apposed to living in the South. These responses shows their opinions about their way of life in Sunderland and pretty much some responses were positive and these responses also helps me to know my audience a bit better and hearing their opinions and views about the City of Sunderland.

There is something that I have also learned from audience research is that some people that live in Sunderland have low expectations of the city, that's why Sunderland Culture will try to change people's perspectives about Sunderland not just for the people live in the city, but also people outside of the North East.

Audience Profile:

                                              

Audience profile shows who are my type of audience is. Also it shows their interests and ambitions, like exploring around the city of Sunderland and learn about its culture. My audience can be from lower to middle class and any race, colour and religion. Everyone in this group is welcome in Sunderland Culture. Also they have really good impressions about Sunderland, for example in one of my responses says that Sunderland provides good restaurants, shops and beaches which tells me that they have good impressions of Sunderland as a city and good museums and parks, which makes Sunderland well represented and has history of its past etc. Sunderland Culture will show the audience places that are shown in their print adverts as they want to change people's inside and outside perspective of Sunderland, the places are as follows: Wearmouth Bridge, Stadium of Light, Mowbray Park, Sunderland Museum, Penshaw Monument, National Glass Centre and Winter Gardens.